LEAN • FRANCHISE-FIRST • BUILT TO SCALE

We build games that start small and grow into franchises.

JoTo creates bold prototypes, validates what players love, and scales them into lasting IP. From web experiments to mobile hits and console roguelites, every project builds toward worlds like Beefcake, Tomo, and Frail—fast, fun, and franchise-ready

JoTo Bear Character

JoTo Approach

Franchises

Building enduring IP across games and media.

We create enduring IP that thrives across games and media. Our focus: universe-building for Beefcake, Tomo, and Frail—expanding these characters through multiple titles, formats, and strategic partnerships so each release compounds brand value and audience loyalty.

Small, big thinking

We launch lean prototypes on web and mobile, track real KPIs, and scale proven hits into larger productions.

  • Fast, low-cost pilots to validate core fun.
  • Scale up based on retention, conversion, and community traction.
  • Hybrid EU + Indonesia teams for speed and cost efficiency.

Licensed Games

We turn partner IP into high-quality games—on time, on budget, and ready for market. From concept to live ops, we deliver on your goals, timelines, and platforms with the full force of our production expertise.

Perhaps we can help you with your game too?

Games

Beefcake
In Development

Beefcake: Car Body Repair Shop

Our flagship mobile game in development. Smash, fix, and pimp cars with a crew of muscle-bound animal bodybuilders. Build your shop, flex your skills, and turn junk into pure horsepower.

Echoes of the Past
In Development

Echoes of the Past

A puzzly solo adventure where you team up with echoes of your former selves. Work with your past lives, outsmart the future, and bend time to find the way forward.

Galatic Toilet
In Development

Galatic Toilet

A ridiculous survival romp where the Tomo crew gets flushed into a cosmic toilet. Dodge hazards, fight weird creatures, and survive the bizarre sewage pipes of the Tomo world.

Frail: Ego 49
Removed from store

Frail: Ego 49

A fast, frantic mobile roguelike where reflexes are everything. Escape Hell, duel your friends in PvP chaos, and snag bizarre items that twist the rules of the game.

Whaling
Available Now

Whaling

Play as a heroic whale defending a tiny planet from waves of mischievous jellyfish. Bright, silly, and splashy fun that kids (and the young at heart) will love.

Android
Highlandur
Available Now

Highlandur

A chaotic 2D battle royale with random weapons and one goal: grab the magical sword at the map's center before anyone else. Outrun, outsmart, and out-slash your rivals!

ITCH.IO

About JoTo

Founded in 2018 at the Dutch Game Garden incubator in Utrecht, JoTo is Tom Jongens' lean, fast-iterating game studio.

Before starting JoTo, Tom was Business Developer and Marketing Manager at Dutch Game Garden, where he organized INDIGO, the Netherlands' leading B2B games event, for seven years—first with Dutch Game Garden, later with the Benelux Promotional Initiative. Over the years, he has worked as a studio head, project lead, marketer, and in development, giving him a complete view of how games are made and launched.

JoTo stays intentionally small so we can move quickly—reducing cost and scope while focusing on making games that are fun, weird, and original. We avoid unnecessary risk, embrace collaboration, and love teaming up with developers, artists, and storytellers to create something unique.

If your project, game, studio, or idea feels like a fit for JoTo, reach out—we'd love to talk.

Contact